I have been in this sometimes shocking, sometimes gratifying, sometimes bewildering business of interactive since 1994.

Starting off in the fulfilling but financially humbling architecture industry, I quickly joined the uninitiated ranks of Internet Professionals at the very start of it all — before we even had a name.

Since then I have walked all over the lines in the sand put in place by a system forced to grudgingly accept the reality of the internet. I have gone from Design Lead for Ford's vehicle websites to Development Lead on several large-scale internet applications; all the while keeping my feet firmly rooted in my core beliefs:

~ make it usable
~ make it profitable
~ always accomplish more than the client thinks you can
~ base everything you do on experience

When not working, i'm usually on my bike – I am an avid cyclist, both on the road and on the trails. I commute to work on a bike daily.

Specialties

~ User Interface Design
~ Creative Direction
~ Art Direction
~ Copywriting
~ User Experience
~ Mobile UI Design
~ Marketing Strategy
~ Flash Development